More Changes to ggFTW Advertisements
Early this Tuesday morning we rolled out some additional changes to our ad serving system. Some of these changes affect members and all of them affect guests. Our bottom 728x90 ad (visible to guests) has been removed and replaced with a browser game suggestion box similar to the recommended MMO box we deployed yesterday.
Because ggFTW focuses primarily on MMO games, we thought browser game suggestions should be the last thing people see on our pages.
Also, our 160x600 towers (visible to members and guests) have been replaced with a "Random MMO" box to augment the recommended MMO box. Games that are not rated highly enough to appear in the "recommended" box can appear in the random MMO box. This box is not for browser games.
The most immediate benefit of this change is a better user experience and more relevant banners. The average size to serve our 160x600 ads was ~250KB. The new banner averages 20 KB, an order of magnitude drop and requires 1.3 requests (average) as opposed to 13, again an order of magnitude drop.
As such, these locations are no longer advertisements per se and cannot be targeted or bought. In the spirit of keeping with our premium program, the two new features are not visible to premium subscribers.
We want to send a very clear message to advertisers with this move. We are here for our members; they are why we exist. Although we want to help you reach our members as this is how we pay our bills, we have repeatedly asked that the ads remain relevant and interesting to our visitor base. There's also no good reason why serving a 160x600 ad should require 250 KB of data and 13 requests to remote servers. None.
Intruding on our members' experience hurts everyone. A better user experience keeps everyone happy and coming back so we can show them your relevant and interesting advertisements. Kinda like how lowering taxes actually encourages people to make more and thus pay more taxes.
Your "I fight for the USERS" ggFTW Staff
(bonus points if you can identify the above reference)
This article is a ggFTW news or game news article and is posted to the forum when published.
How much bonus points are we talking about? :>
If I could donate, you would have my life savings <3
We've also given an ultimatum to our ad providers to provide us with iframe code for the ads we still serve. This quarter we're making a huge push to better the user experience here on ggFTW and that will require both front-end and back-end changes to make sure our pages render as fast as humanly possible for our members and visitors.
To make sure that we have the best experience possible, I have changed my own account so that I view ads as an unregistered guest would. As the site's single largest financial supporter, my account has been ad-free since we began that program.
I will not rest on this optimization spree until the ads don't annoy me.
I want to go watch Tron now. ;o;
I do like the new bar up top that I can see. I think I'll wait for my current subscription to end so I can check out first-hand what I think of the changes.. Though I'll definitely be re-subscribing later. I like my postbit. >.>
That's how ggFTW rolls peeps =]!
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