This game pretty much screams HEY I'M CUTE, LOOK AT ME!
If you've played Lucent Heart before, Divina pretty much builds on it by adding extra features, character-specific quest NPCs (other players can't see these NPCs unless they are doing the same quest as you, etc.), transform into monsters, dye your clothes, your hair, have your pet do the fighting, mining, etc.
Pretty okay so far, and the GMs are a nice bunch.