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05-19-2013   #1 (permalink)
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Default PRESS RELEASE - Announcing Blade & Soul

NCSOFT to Introduce Western Gamers to Asian Martial Arts Fantasy with Blade & Soul®

SEATTLE - SEPTEMBER 13, 2012: NCSOFT ®, the world's premier publisher and developer of massively multiplayer online games (MMOs), today confirms its Western expansion plans for Blade & Soul, the wildly successful Asian martial arts fantasy MMO developed by Team Bloodlust, an in-house studio based in NCSOFT's headquarters in Seoul. Blade & Soul has already captured the hearts of millions, consistently ranking as one of the top games in PC cafés across South Korea since its launch eleven weeks ago, and plans to reach the same level of success and popularity in Western markets.

Blade & Soul brings MMO and RPG gaming communities an online world rich in Asian martial arts, a theme that has traditionally been limited to fighting games. Once Blade & Soul launches in the West, players will have the ability to experience the flowing nature of action martial arts that they have come to love, but will experience it in a modern format blended together with deep story lines and an epic online world populated by millions.

Bringing to life the fantasy style and signature character movement made popular by the classic martial arts adventure films House of Flying Daggers and Crouching Tiger, Hidden Dragon, Blade & Soul embraces the essence of historic martial arts combat, set in a beautiful world inspired by the stunning art of renowned artist Hyung-Tae Kim, Team Bloodlust's Blade & Soul lead artist. Kim's strong international manga following and his unique style of blending Japanese anime and Korean art will expand Blade & Soul's appeal to a broad range of audiences.

Exact release timing for Blade & Soul has not been confirmed, but NCSOFT is already aggressively tailoring the title for Western players, working closely with Team Bloodlust to ensure the rich Asian martial arts theme stays intact.

For more information on Blade & Soul, visit the official website at www.bladeandsoul.com.

About NCsoft

NCSOFT®, headquartered in Seoul, Korea, is the world's premier publisher and developer of massively multiplayer online games, including the critically acclaimed Aion®, Blade & Soul, Lineage®, Guild Wars® and WildStar™ franchises. NCSOFT West is a division of NCsoft that holds operating responsibilities for North America, Europe, South America and Australia/New Zealand. More information can be found at www.ncsoft.com.

About Blade & Soul

Blade & Soul®, developed by NCSOFT®'s Team Bloodlust, tells the story of players' quest for vengeance and redemption against a backdrop of Asian fantasy, set in a beautifully crafted online world drawn from the work of renowned artist Hyung-Tae Kim. Blade & Soul prominently features martial arts inspired combat and Qing Gong "light body" movement, as depicted in classic Asian martial arts adventure films. For more information on Blade & Soul, visit www.bladeandsoul.com.

Announcing Blade & Soul | Blade & Soul
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