it's called warhammer, it's based on the warhammer lore and table top rpg, of course the end game focus is pvp, more accurately RvR.
It's not a mistake, it's a different sort of game. Unfortunately I do think warhammer suffers because it is the same realm as WoW - so of course all the WoWtards are like "WoW clone" zzz.
Frankly the reason I stopped playing war was cause of the large unbalance in server population and class gear / skills.
I would love to pay like 5 dollars a month and just be able to do rvr, pvp, etc