IMO, the game isn't worth paying for.
Instead of grinding in 1.0, you're now questing WoW style.
Combat system is still your classic boring stand-still macro fight.
Bad gimmicks. FATES are crap compared to GW2 dynamic world and RIFT's rifting. PvP is lacking.
Too much zoning leads to too much load time.
Instances were bland.
For the love of god the crafting system is still the same...WHY.
Make it F2P SE it's your only real chance to redeem yourself from the stigma of making the biggest MMORPG disappointment ever.