F2P is not equivalent to a flop. If you structure it right, it's the better business strategy by a LONG shot. But what they're doing here is taking a huge risk, probably because the game has had some lackluster results, I'll give you that.
Anyway, there are a few of us playing on NA on the PVP server, so you should all come play too. There's also some people going to play on the EU server, but Frogster makes En Masse look like an angel. Just saying.